Google launches YouTube Analytics

Find out who’s watching your Youtube videos using New YouTube Analytics

In a move that should make producers and video enthusiasts jump with joy, Google has finally rolled out an improved analytics feature on YouTube, allowing anyone to retrieve detailed reports and see who is watching their videos. The new capability goes beyond the existing Insight feature, which provides only basic analytics.
According to a post at the official YouTube blog, some of the features include a quick overview of how your videos have been doing in terms of view count, more detailed statistics, audience builders that let you discover which videos are driving the most views and subscriptions and audience retention, basically the ability to see “how far viewers are watching through your video”.

You can filter reports by a number of criteria, see line charts, download reports and analyze key metrics in different ways. The new tools should help anyone, especially YouTube’s content partners that share ad revenue with Google, make the most of their videos. The new Analytics feature will be released to everyone on a modern browser over the course of the day, Google said. More information is available in a support document here.

Google Analytics now features real-time data

Google has announced on their blog this afternoon that Google Analytics now features real-time data. In the past, Analytics was a great tool for viewing site stats from the past 24 hours, days, weeks, months, etc., but now the ability to see who’s on your site at any given time is an awesome feature.
The stats are pretty detailed showing the top referrals, active pages, and how many people are on your site at any given moment. There is even a graph that lets you know when your site peeked in terms of visitors.

Many other analytic services have had this feature, so it’s nice to see Google finally catch up. The ability to see real-time stats lets you know what content is doing well. Real-time will be rolling out to everyone in the coming weeks.