Basics of Search Engine Optimization

Search engine optimization is a matter of keyword placement in meta tags and, particularly, inside the web page (off-page considerations not considered here).So identify the right keywords and put these keywords in the body of your page as well as the Title tag, and Meta Description and Keywords tag.Putting your keywords inside a H header tags is also recommended too.

Use Keywords And Metatags To Get The Click!- Search Engine OptimizationNow everyone knows that you need to choose keywords and meta tags to make your site search-engine-friendly (don't they?).And pages should be 'optimised' BEFORE you submit them to the search engines.Search engine optimization is really not that difficult, but it is important: no-one visits your site if they can't find it on the first few pages of a search engine.A good way of 'getting found' is to choose high-demand low-supply keywords (like "free nokia ringtones"), and to create pages optimised for those keywords. (Obviously, you need to find keywords relevant to your website.) The basic guidelines, below, show you how to optimise your pages - how to make sure your site gets the click.But how do you find these profitable high-demand low-supply keywords in the first place?Use these resourcesWORD TRACKERWordtracker claims to be the ultimate tool to increase your website traffic. It's aims are simple:FIND the top keywords searched for on the InternetENHANCE your meta tags, title and document body to increase your visibilityDISCOVER millions of niche keywords for use in your webpagesYou simply add suitable keywords to a basket, and their profitability is determined using a single search engine (the paid-for tool determines profitability using all of the major search engines).More Keyword Suggestion Tools...The most popular keyword suggestion, as well as the Google Adwords keyword tool. You can also learn a lot from these tools:Google InsightGoogle SuggestYahoo! CluesGood KeywordsKeyword Discovery(and more!)  Study these basic search engine optimization guidelines, first...Many of the major search engines behave differently to each other when it comes to choosing the best pages. Worse than this though, is that some use metatags and some ignore them completely, preferring only to rely on page content (with weighting given to words at the top of the page).Even worse still, the search engines constantly change their ranking rules (algorithms). So understand that these are only basic guidelines. However, they should help your web pages rank better with the search engines, over time.On-page search engine optimization basics:

• TITLE tag should be between 5 and 12 words (Most important tag!)
• Meta DESCRIPTION tag should be between 5 and 20 words
• TITLE and Meta DESCRIPTION should be different. Combine both to encourage someone looking at a busy page of search results to click your link, rather than someone else's.
• Meta KEYWORDS tag should be between 0 and 50 words
• HEADING Tags should be used, if possible (these tags are used instead of Meta DESCRIPTION tag, sometimes)
• Meta KEYWORDS tag should contain words that exist in TITLE and Meta DESCRIPTION tag (as well as in page content)
• Do not use too many COMMENT tags, or Image ALT tags, especially if you stuff them with keywords
• Word order matters; e.g. uk optimization is not optimization UK

-- sidebar ---Don't know what the above means? The HTML tags are shown below:* TITLE - <title>Search engine optimization</title> * DESCRIPTION - <meta name="description" content="de scription" /> * KEYWORDS - <meta name="keywords" content="key, words" /> * HEADING - H1, H2, H3,... * COMMENT - <--! comments go here or keywords -->--- end sidebar --- Again, these are basic guidelines - don't take them too literally. Remember, the most important content for the search engines is also the most important content for your site visitors - your actual page content.