iPhone health and fitness band from Jawbone arriving November 6 for $99

A cool iPhone bracelet from the Bluetooth headset maker extraordinaire Jawbone. It captured our attention for its unique design and the ability to  track users’ activity and meals 24/7. It’s all-encompassing, really. The Jawbone Up can track your steps, distance traveled, pace and calories burned throughout a day, to name a few.


Three more promo videos after the break.

It uses the proprietary MotionX engine, the result of years of research, and even vibrates when it’s time to get active. Today, the company today formally announced availability of the Up band.

According to the website, the Jawbone Up costs $99 and will be available November 6 in Apple and AT&T online and brick-and-mortar stores, the Jawbone.com online store and Target and Best Buy locations. It will also be available at 24 Hour Fitness and other major global retailers and carriers later this year. The Up by Jawbone app is required, available free from the App Store.

Three sizes will be offered, along with seven different colors: Dark Black, Dark Brown, Dark Red, Bright White, Bright Silver, Bright Red and Bright Blue. The accessory requires iPhone 3GS, iPhone 4, iPhone 4S, iPad or iPod Touch with iOS 4.1 and greater.