Apple Introduces New Apple TV Set-Top Box with 1080p Video and Updated Interface

Apple announced a new Apple TV today, physically the device looks the same as the old version, but that’s where most of the similarities end. The new Apple TV is more powerful, and boasts 1080p output, and includes a completely redesigned UI with iCloud integration.

Here’s what we know so far:

    All new user interface, looks more like iOS
    1080p output
    Single Core A5 Processor
    Supports iCloud movies
    Connected to iCloud, including Photo Stream, iTunes, Netflix etc
    $99
    Shipping starts March 7

People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud.

Apple's iCloud services have also been updated to support 1080p video, allowing users to stream their content to any linked device including the new Apple TV. AllThingsD notes, however, that not all studios are participating in the iCloud video streaming, with Fox and Universal having to hold out due to agreements with HBO.